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zuanich40709 April 30, 2023 Comment

The 100 shoot day is my favourite day of the year. This is where the most exciting new musical talent on the planet convenes at Towers in London to be snapped by our brilliant photographers in support of our annual list of ones-to-watch. At any given time, you’ll find dozens of bands (and their entourage) clogging up the hallways and goofing around our desks. The free beer keeps them here as long as possible.

For many, this may well be their first proper photoshoot, as well as introduction to you lot – avid new music fans – and some use their day to introduce themselves to contemporaries (or, quite often, ask me to do the honours). The day hums with an unmistakable nervous energy (again, quite often from me), but it’s always a thrill to see the future of music in the flesh.

This year, we obviously couldn’t host that kind of carnage in our bunker, but I’ve still got that irreplaceable buzzy feeling as we share with you the 100 2021 – the essential emerging artists for the upcoming year. Many of these artists are on the cusp of greatness, no matter what the world throws at us all.

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From banging new bands to solo artists ready to make a name for themselves, this is a chance to get to know your favourite new artists. To pull it all together, we polled our writers worldwide to find out who they’re excited about and tipping for success in their respective regions and beyond. Then there’s the fight to squeeze in as many as we can. It is an agonising task – but a bloody fun one, too.

To celebrate our fifth edition of the 100 – the first was released in 2017 – we’ve invited some old friends back to see what they’re excited about right now. Expect to see picks from 100 alumni such as Nova Twins (2017), Yungblud (2018), Easy Life (2018) and Arlo Parks (2020) throughout the list.

On all of our platforms to see special live performances, a Big Read cover story with one of the below artists and so much more. There will be names you might recognise and some completely brand new, but they’re all worthy of your attention. So if there is a new artist you completely fall in love with, we hope you’ll support them by purchasing tickets, hoovering up merch and collecting their vinyl. They need your support – now more than ever.

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Contributors: Alex Flood, Ali Shutler, Andrew Trendell, Becky Rogers, Ben Jolley, Caitlin O’Reilly, Dhruva Balram, El Hunt, Gary Ryan, Georgia Evans, Hannah Mylrea, Iliyas Ong, Jenessa Williams, Jonathan Garrett, Jordan Bassett, Karen Gwee, Katy Hills, Kyann-Sian Williams, Liz Aubrey, Luke Cartledge, Luke Morgan Britton, Mark Beaumont, Max Pilley, Mia Hughes, Natty Kasambala, Nick Levine, Nick Reilly, Patrick Clarke, Paul Bugler, Rhian Daly, Rhys Buchanan, Sam Moore, Sofiana Ramli, Sophie Louisa Williams, Timi Sotire, Tom Skinner, Tristan Gatward and Will Richards

Why you’re going to love them: 24kGoldn was already a force to be reckoned with back in 2019, racking up his clout tokens by putting out a little bit of everything from pop-rap to moody alt-R&B. Now with a couple of million fans in his pocket, he’s starting to cash in these tokens: a few Billboard hits (you’ve surely heard the iann dior-featuring party stonker ‘MOOD’), flourishing international success and the growing sense that 2021 is his for the taking.

USP: Her musical flexibility – she’s got songs to cry to and ones to rave to. Or both at the same time, if you’re in that sorta mood.

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Why you’re going to love them: Bilingual pop star Alaina Castillo first made a name for herself with ASMR videos – but as she told last year she’s not just an ASMR singer. In the past few years she’s coupled her distinctive, silky vocals and gut-punch lyrics with stripped-back R&B instrumentals (‘The Voicenotes’ EP), spangly synth-pop sounds à la Carly Rae Jepsen (‘Tonight’) and banging, club-ready Latin beats (‘¡párate!’), proving her sound’s one of the most versatile around.

USP: You might’ve clocked Alewya as a guest on Little Simz’s 2020 track ‘Where’s My Lighter’ – it’s easy to see why Simz was so quick to co-sign her.

Why you’re going to love them: Influenced by the diverse cultures of west London’s Goldhawk Road, her Egyptian and Ethiopian heritage – and a spell spent in New York during her teens – her 2020 single ‘Sweating’ is just the first taste of what’s to come from this multi-talented singer, songwriter and visual artist.

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USP: Too emo for hardcore and too hardcore for emo, they take the best bits from both worlds to create a sound that transcends both.

Why you’re going to love them: There’s nothing pretentious about Anxious – it feels like each one of their songs has the sole goal of transmitting pure catharsis. From Grady Allen’s passionate vocals to the band’s irrepressible energy, everything about them is unrestrained and urgent in a way that will remind even the most hardened veteran of why they love punk rock in the first place.

Why you’re going to love them: Her zero-fucks-given attitude is as empowering as it is entertaining, and for every snarling, hook-heavy banger taking revenge against a shitty ex, there’s ‘Clitoris! The Musical’. This Demidevil refuses to do things by halves.

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USP: Count on a spectacle from Ashwarya when live shows return: even during Melbourne’s strict lockdown, she created visual magic for her ‘BIRIYANI’ video by using neon lighting, a comically small tub and generous sploshes of bubble bath.

Why you’re going to love them: Born in India and now based in Melbourne, Ashwarya’s music blends the glorious excess of noughties pop (Rihanna, Lady Gaga and the other stars who featured heavily on the Aussie compilation series ‘So Fresh’) with bhangra beats, Bollywood influences and nostalgic memories of her childhood.

Why you’re going to love them: His matter-of-fact delivery, cocky storytelling and infectiously simple choruses have already catapulted Keem to virtual notoriety on TikTok and YouTube. With the guidance of Kendrick Lamar – rumoured to be his cousin – in place, the 19-year-old is primed for international mainstream stardom, one crude verse at a time.

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Why you’re going to love them: 23-year-old Bella Latham aka Baby Queen is a thoroughly modern artist as her effervescent tunes fuse the pop hooks of The 1975 with glittering production, coupling them with her satirical, drawling vocals. “

USP: BackRoad Gee has a knack for surprising fans with his versatility, but it’s his dense and layered rhyme schemes – paired with a unique ear for a beat – which set him apart.

Why you’re going to love them: Teetering between the edges of drill and grime, BackRoad Gee sonically meshes the two genres together to create his own sound while maintaining the essential elements of each. He’s only released a few tracks and a mixtape thus far, so the fun’s just beginning.

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Why you’re going to love them: What with the likes of Todmorden industrial-sleaze merchants Working Men’s Club, Doncaster house hero India Jordan and Bradford’s Bad Boy Chiller Crew pumping our earholes full of very different but equally intensely enjoyable tunes in tandem, we’re perhaps seeing a 2.0 version of the ‘New Yorkshire’ scene (looking at you, The Cribs, The Long Blondes, et. al) that filled the pages of

In the mid-‘00s. Bassline and garage lads BBCC are endearing goofballs who make megabangers packed with their screwball sense of humour (from breakout song ‘450’: “

USP: An arresting style of storytelling that has already moved multiple teachers across the UK to start analysing Berwyn’s song lyrics during English classes in schools.

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Why you’re going to love them: “I unfortunately have way more sad stories than happy ones, ” Berwyn admits, but these are the kind of tales you’re going to go out of your way to hear in 2021. A determined, self-taught musician who moved to east London from Trinidad at age 9, Berwyn masterfully documented his troubled upbringing throughout his stunningly soulful debut mixtape ‘DEMOTAPE/VEGA’ in September. Paired with a powerful at-home performance on Later… with Jools Holland – where he played piano in front of his mum for the very first time – Berwyn already looks destined to be UK music’s next big storytelling star.

Why you’re going to love them: Bree Runway is a musical chameleon – no two tracks sound the same. Yung Baby Tate team-up ‘DAMN DANIEL’ embraces nostalgic ’80s pop, ‘LITTLE NOKIA’ sounds like early ’00s Britney has picked up a guitar and started jamming with Limp Bizkit and A.G. Cook, while ‘ROLLS ROYCE’ is imbued with reggae bounce. The thing they all have in common, though? They’re future-facing creations that mark Bree Runway as a soon-to-be pop-star.

USP: They’re making harp music cool again! Maria Osuchowska’s instrument may take up the vast majority of the space in their rehearsal room, but her harp playing is a beautiful and crucial constant in Calabashed’s untamed cosmic sound.